Branding Guidelines

America’s Central Port is a registered trademark with the United States Patent and Trademark Office.  Use of this brand shall comply with the standards listed within this Branding Guidelines section. The America’s Central Port logo has been specifically created for the Port’s use.  Any alteration to the logo without the express, written consent by the Port is strictly prohibited. Please contact Port marketing personnel at marketing@americascentralport.com with any questions regarding use of the mark.

Three versions of the America’s Central Port logo have been created to allow for flexibility in its use and display.  Each version has four color options: Full Color, Premium, Monotone and Reversed.

 

Official Logo Downloads

Preferred Version

This version of the logo is preferred and should be used except in unusual circumstances when the space or size of the material do not allow.

Full Color

The full color version of the logo should be used on a white background only.

Premium

The premium version of the logo can be used when the color logo is placed on a dark background or photograph.

Monotone

The monotone version of the logo should be used when the logo is placed on a color which the full color or premium versions do not allow.

Reversed

In rare circumstances, a reversed logo may be necessary.  In such cases, a reversed logo has been provided.

 

Secondary Version

This version may be used as a secondary option when the preferred logo will not fit. This logo is primarily used on printed business papers.

ACP_Secondary_Version_PREMIUM
Full Color

ACP_Secondary_Version_PREMIUM
Premium

 

ACP_Secondary_Version_MONOTONE
Monotone

 

 

ACP_Secondary_Version_REVERSED

Reversed

 

 

Limited Use Version

This version of the logo may be used in limited instances when neither the Preferred Version nor the Secondary Version are aesthetically possible.

 

ACP_Limited_Use_Version_FULL_COLOR

Full Color

ACP_Limited_Use_Version_PREMIUM
Premium

 

ACP_Limited_Use_Version_MONOTONE
Monotone

 

ACP_Limited_Use_Version_REVERSED

Reversed

 

 

Additional Information

The America’s Central Port® logo utilizes four colors that were chosen to represent the Port’s goal of efficient transportation use and sustainable economic development: Blue – PANTONE® 7460C, Green – PANTONE® 369C/376U, Grey 60%, and Black.

The font family selected to represent America’s Central Port is Myriad Pro.