Officials at the Tri City Regional Port District today unveiled a new logo and brand for the District which is located in southwestern Madison County. The new logo, “America’s Central Port,” reflects the Port as the region’s only public multi-modal facility in Mid America.
Dennis Wilmsmeyer, Executive Director of the District, said that the rebranding discussion has been underway for some time. “This new brand and logo reflects our region’s history as a hub of commerce. We work with our partners here in southwestern Illinois, across the river and around the world to strengthen our mutual, economic future.” Wilmsmeyer continued by saying, “by using the authority we have been entrusted and the resources here, and those yet to be acquired, we will be Mid America’s only public, full-service port.”
Dr. Charles “Chip” King Jr., the Tri City Port District’s Chairman, who spearheaded the efforts to rebrand the District, added that, “for many years the Port District has quietly been building a center of economic activity to support the tri-cities. As we have grown, so too has the opportunity. In the last 5 years, over $300 million of new investment has been added to our region from activities generated at the Port. Today we are now America’s Central Port. River, road, rail and air come together to connect us to people and businesses around the world.” Wilmsmeyer said that the America’s Central Port logo and brand will become part of everything the Port District does from now on. New signage, uniforms and our vehicles will have this new identification. The Port website will be updated with new social media features and information on Port activities and projects.
The new logo was formally unveiled just prior to the Board’s monthly meeting. Commissioners present agreed that the new logo reflects the commitment by the Port to continue creating new economic opportunities for the region. New development, more jobs and new ways to drive the economy has been the Port’s purpose for over 50 years. St. Louis is the central, primary point of the national transportation system; the new America’s Central Port logo and brand reflects the Port’s place as the heart of this system. America’s Central Port is essentially the hub of a hub and the only full-service intermodal public port in the region.
Madison County Board Chairman, Alan Dunstan, commended the Port on this new identity. Dunstan said, “America’s Central Port is at the transportation center of the United States. It is a two-day drive from nearly 70% of the population and 62% of US business. As the region’s only full-service public port, it provides access to not only inland waterways, but also road, rail and air transportation to move goods across the Country and throughout the world. America’s Central Port represents Madison County to the world and we invite the world to bring new business here.”
Illinois Representative Tom Holbrook said, “We have the region’s largest contiguous port at over one mile long, plus more warehousing, material handling facilities, distribution assets and multi-use land than any other port in the region. America’s Central Port is where a business needs to be when they are ready to expand their market.”
Finally, US Congressman Jerry F. Costello, who was instrumental in transferring the former Charles Melvin Price Support Center Army Base to the Port District in 2000, said “Since 1959, the Port District has partnered with community and business leaders to strengthen our local economy. Together, they have not only built up the region’s strongest port, but also new confidence in the future of southwestern Illinois.”
Wilmsmeyer also added that the Port District has just approved a development plan taking America’s Central Port towards 2030. “Our 2030 Development plan charts the direction of the port well into the future. A key feature of the plan is the completion of the new south harbor which will handle commodities from key Port tenants such as Abengoa Bioenergy. The plan also provides for upgrades and improvements to the Port’s north harbor and adds key infrastructure investments to port facilities and warehouses.”